A study on consumer behaviour towards

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A study on consumer behaviour towards

In Bangladesh particularly in Dhaka, the capital city of Bangladesh, online shopping is getting popular with the sequence of time.

A study on consumer behaviour towards

Buyers now consider several factors while they are planning to buy from the online platform. We found that consumers are mostly young, who shop online to save time, and for available varieties of products and services and prefers to pay through cash on delivery method.

They mostly get the online shopping information from the websites advertisements, especially from social networks. The more experienced they are with online shopping, the more they tend to buy online. However, male and female A study on consumer behaviour towards have the same type of behavior towards liking and disliking factors.

Online shopping saves crucial time for modern people because they get so busy that they cannot or unwilling to spend much time shopping. Globally, e-commerce constituted about 2. The Asia Pacific recorded massive growth, especially in China.

With more and more consumers become increasingly familiar with the Internet and its benefit, online shopping is becoming popular and getting preference among a group of consumers seeking better value proposition regarding information, convenience, cost, choice.

Like other young Asian citizens, youngsters in Bangladesh are experimenting with new ways of shopping that have led to the popularity and growth of online shopping in Bangladesh. Unlike a physical store, all the goods in online stores described through text, with photos, and with multimedia files.

Many online stores will provide links for much extra information about their product. On the other hand, some online consumers are an adventurous explorer, fun seeker, shopping lover, and some are technology muddler, hate waiting for the product to ship.

Consequently, online consumer behavior user action during searching, buying, using products became a contemporary research area for an increasing number of researchers to understand this unique nature of online shopping. The primary goal of a business is to offer product and services that best serve their consumer needs.

A business which fulfills the customer needs with satisfaction very well is more successful than its competitors as satisfied buyers tend to make a repetitive purchase. Moreover, in Bangladesh, online shopping has been evolving fast and has the potential to grow exponentially in time to come, as Internet penetration reaches far and wide across the rural areas.

However, it is also true that Bangladeshi people are traditionally conservative in their approach to shopping due to modernization and fast-paced life, dependence on online shopping will increase.

Thus, the purpose of this study is to understand the consumer behavior towards online shopping, their liking, disliking, and satisfaction level. Methodology To understand the consumer behavior of newly launched online shopping in Bangladesh, we have undertaken a descriptive study through a survey by forming a self-constructed questionnaire considering the research objective.

A Likert five-point scale ranging from strongly agree to strongly disagree been used to collect a quick response from the respondents. However, after sorting useful and valid responses were used for further analysis.

Accumulated data were analyzed through Microsoft Excel.

Md. Aminul Islam

Literature review Online shopping indicates electronic commerce to buy products or services directly from the seller through the Internet.

Internet-based or Click and Order business model has replaced the traditional Brick and Mortar business model. More people than before are using the web to shop for a wide variety of items, from house to shoes to airplane tickets.

Now people have multiple options to choose their products and services while they are shopping through an online platform.

Online shopping has unique characteristics. Demangeot and Broderick also revealed that perceived ease of use does not affect the behavioral pattern in this case rather influenced by security and privacy issues.

A study on consumer behaviour towards

Day-by-day taste, preference and choices are varying regarding different factors such as the Internet emergence. Consumer behavior research identifies a general model of buying behavior that depicts the processes used by consumers in making a purchase decision Vrender, Those designs are paramount to the marketer as they can explain and predict consumer purchase behavior.

Jarvenpaa, Todd, Jarvenpaa, and Todd a proposed a model of attitude, behavior, and shopping intention towards Internet shopping in general. The design includes several indicators classified into four broad categories like product value, quality services offered through the website, the shopping experience, and the risk perception of the online shopping.

Chang, Cheung, and Lai studied categories of variables, which drive online shopping activity. In their study, they divided the features into three broad categories. Perceived characteristics of the web sale channel are the first one which includes risk, online shopping experiences, advantage, service quality, trust.

The second category is a website and product features which are risk reduction measures, site features, and product characteristics; and the last group is consumer characteristics.

Consumer behaviour is all the psychological, social and physical behaviour of potential customers as they become aware of, evaluate, purchase, consumer and tell others about the products or services. In the Present Changing & Competitive environment the taste, preference & purchasing behaviour are also characterized by fast change. Consumer buying behavior is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behavior in the marketplace when purchasing a product or. a comparative study on consumer behaviour towards online and personal shopping Online consumers are always seeking new products, new attractiveness and the most important thing being price compatibility with their budget.

Various types of features, demographic variables, consumer shopping orientations, consumer innovativeness and psychological variables, computer, Internet knowledge, and usages drives consumer characteristics.CONSUMER BEHAVIOUR TOWARDS SMARTPHONE INDUSTRY IN INDIAN MARKET AMRIT MOHAN MBA Business Management Student Number Number of words the field of mobile communication the need arises for the study to know how consumer behaves in the time of purchase.

India is currently the 2nd largest mobile handset market in the. Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities.

Consumer behaviour emerged in the s and 50s as a distinct sub. THE STUDY OF CONSUMER’S ATTITUDES AND BEHAVIORS TOWARDS CARBONATE SOFT DRINKS. THE STUDY OF CONSUMER’S ATTITUDES AND BEHAVIORS TOWARDS CARBONATE SOFT DRINKS Arunee Nakmongkol An Independent Study Presented to The results of consumer’s behavior toward carbonate soft drinks A Study on Consumer Behavior towards Instant Food Products (With Special References to grupobittia.com 19 | Page.

Consumer buying behavior is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behavior in the marketplace when purchasing a product or. A study on Consumer Behaviour towards online shopping in Kolkat International Business Research Conference, 93 |Page computer games, books and travel tickets.

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