If a tree falls in the forest, and no one is there to hear it, does it make a sound?
But, with so many people on information overload via social media, texts, and emails, how do you generate excitement?
What elements should your press release include or exclude? How much information is enough? How much is too little? Should you send out a traditional press release, or would an online-only press release suffice? Including the following elements should give you a good outline of how to write a press release for an event, while generating a buzz that will tell your reader that yours is not an event to be missed!
View more press release writing tips and examples in another of our blogs. Grab the reader's attention with a strong, catchy headline with keywords that people will most likely use in their search. This is your opener and what will make your reader want to read on.
Include the name of the event and either the location or theme of the event. You won't want to give too many details up front. If you're writing an online press release for an event, know that Google will index 60 characters and Yahoo, characters.
Use Title Case for your headline. See what PRWeb says about press release headlines. Next, write a summary of one to four sentences. It may be a good idea to write this section last, after you have written the rest of the press release.
It will be easier to summarize after you have the rest of your points down. Dateline and lead paragraph. These elements range from 25 to 30 words and answer the "who, what, why, when, where and how" questions of your event. Keep the text simple and stick to the critical elements of the information.
City, State, name of service or publisher of the press release, e. The body of the press release is where you really get to tell the story of the event. This portion of the release will usually have two or three paragraphs.
Use the first paragraph to elaborate on the details of the event. Talk about the target audience, any guests who will be featured and their background, and the benefits of attending.
If the venue is historic or ties in with your event in some way or the date coincides with history or a special anniversary with your company, mention this. This part of the press release can be a bit more descriptive than previous sections. The boilerplate statement follows the body.
The boilerplate is a chunk of text that can be used repeatedly, just as an "About" page is used on a website.
This is where the details about your company are listed including; the services you provide, and perhaps names the key executives as well. It can contain your mission and vision for your company.
This is the public persona you wish to project for your company.Write killer headlines. Most journalists get hundreds of emails every day, so it's a good idea to label emails containing press releases with the phrase "press release" or "story idea".
A book press release is an important part of your book marketing effort, you know it, I know it, the guy next door knows it. With the right mindset and an understanding of industry conventions, you can write a magnetic press release that is too good to pass up.
Social Media Today. If you want your event to shine and be well-attended by your target audience, you want to create a buzz by sending out a press release. Jun 13, · To summarize, here’s what everyone needs to know about writing a press release: Write a short, catchy headline.
Get to the Point –summarize your subject in the first paragraph. Toy Story 4 Teases Key & Peele Characters, and More News.
November 16, 7. Write the Headline Last “Don’t waste time trying to pick the perfect headline before you’ve even written the release,” says Cathy K. Hayes, principal/director of Crescendo-Public Relations Turned Up. “Write the story first, and .