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History of the hamburger The oldest operating McDonald's on Lakewood and Florence in Downey, California, was the chain's third restaurant and the second to be built with the Golden Arches. Hamburgers were later added to the menu at a cost of ten cents with all-you-can-drink orange juice at five cents.
In Octoberafter the McDonald brothers realized that most of their profits came from selling hamburgers, they closed down their successful carhop drive-in to establish a streamlined system with a simple menu which consisted of only hamburgers, cheeseburgers, potato chips, coffee, soft drinks, and apple pie.
The carhops were eliminated, making the new restaurant a self-service operation. Richard and Maurice took great care in setting up their kitchen like an assembly line to ensure maximum efficiency.
The restaurant's name was changed again, this time to simply "McDonald's," and reopened on December 12, In Aprilthe brothers decided they needed an entirely new building in order to achieve two goals: They collected recommendations for an architect and interviewed at least four, finally choosing Stanley Clark Mestonan architect practicing in nearby Fontana.
They achieved the extra efficiencies they needed by, among other things, drawing the actual measurements of every piece of equipment in chalk on a tennis court behind the McDonald house with Meston's assistant Charles Fish.
A third, smaller arch sign at the roadside hosted a pudgy character in a chef's hat, known as Speedee, striding across the top, trimmed in animated neon.
Further marketing techniques were implemented to change McDonald's from a sit down restaurant to a fast food chain. They used such things as turning off the heating to prevent people wanting to stay so long, fixed and angled seating so the customer would sit over their food promoting them to eat faster, spreading the seats further apart so being less of a sociable place to dine in, and giving their customers branded cone shaped cups forcing them to hold their drink whilst eating which would speed up the eating process.
The Downey stand has the distinction of being the oldest surviving McDonald's restaurant. Ray Kroc joined the chain in and built it into an eventually global franchise, making it the most successful fast food corporation in the world InRay Kroca seller of Prince Castle brand Multimixer milkshake machines, learned that the McDonald brothers were using eight of his machines in their San Bernardino restaurant.
His curiosity was piqued, and he went to take a look at the restaurant. He was joined by good friend Charles Lewis who had suggested to Kroc several improvements to the McDonald's burger recipe.
Believing the McDonald's formula was a ticket to success, Kroc suggested they franchise their restaurants throughout the country. The brothers were skeptical, however, that the self-service approach could succeed in colder, rainier climates; furthermore, their thriving business in San Bernardino, and franchises already operating or planned, made them reluctant to risk a national venture.
He returned to his home outside of Chicago with rights to set up McDonald's restaurants throughout the country, except in a handful of territories in California and Arizona already licensed by the McDonald brothers.
The brothers were to receive one-half of one percent of gross sales. Eugene was asked to come up with a color scheme and he chose yellow and white, with dark brown and red being secondary trim colors. Those colors would go on to become the colors of all McDonald's franchises.
The restaurant was demolished in Recognizing its historic and nostalgic value, in the McDonald's Corporation acquired the stand and rehabilitated it to a modern but nearly original condition, and then built an adjacent museum and gift shop to commemorate the site now called McDonald's 1 Store Museum.
Once the Des Plaines restaurant had become operational, Kroc sought franchisees for his McDonald's chain. The first snag came quickly. Kroc was incensed that the McDonalds had not informed him of this arrangement.
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McDonald’s is the world’s largest hamburger fast food chain – feeding 68 million people per day (more than the entire population of the UK) and serving 75 burgers every second.1 [ ].
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