Share via Email Even for those who know everything there is to know about fashion, the name Amancio Ortega rings few bells.
Share via Email Even for those who know everything there is to know about fashion, the name Amancio Ortega rings few bells. This is, of course, Zara demographic how the year-old textile billionaire wants it to be.
He has never given a media interview and only two photographs of him are available, identical but for the fact that he is smiling in one and scowling in the other.
There are no press offices outside Spain, and even the communications department in Arteixo does anything but.
It does no advertising marketing accounts for 0. What it has done is plug a gap in the market with a desirable product: Zara demographic say that Zara simply rips off designers "We spend a fortune researching and working up ideas, then Zara comes along and walks off with them for nothing," says one.
But Jose Antonio Guerrero, a consultant who has worked for the company, says: The results would be too rough if they did. But they do adapt and carry through principal ideas, yes. In typical Ortega fashion, until it opened on Friday morning, the building was completely concealed beneath hoardings with no indication of who was about to launch themselves into the Oxford Street melee.
By the time the store was ready, the Zara faithful had spread the word. Within minutes of the doors opening, the tills were ringing and shoppers leaving laden with the easily identifiable navy paper bags.
An assistant even pointed me in the direction of what he called "the Anna Sui collection", an up-to-the-minute assortment of patchwork, denim and boho chic. Sui is a veteran New York designer who shows on the catwalk.
The speed at which Zara translates catwalk styles into high-street products is the key to its success. No model stays on the shop floor for more than four weeks, which encourages Zara zealots to make repeat visits.
An average high-street store in Spain expects fans to visit three times a year. That goes up to 17 times for Zara.
Especially not when the product is this good. Susie Forbes, deputy editor of British Vogue, says: Zara jeans, a Marc Jacobs-type chiffon shirt and velvet paisley jacket. Seventy per cent of my wardrobe is from the store.
He entered the textile industry as a runner for a Corunan shirtmaker. Inas he turned 40, he opened the first local Zara store. Susie Forbes says she queued outside the Regent Street store on its opening day. Ortega achieved megabucks status in May when the company launched itself on the Madrid Stock Exchange.
Morgan Stanley, in charge of the IPO, refers to its "peerless track record". He was a billionaire, and celebrated by buying a Falcon executive jet and a stake in Spanish football club Deportivo la Coruna. Cropped trousers have been everywhere this season, notably in the Nicole Farhi and Paula Ka collections.
Belts have been the hot accessory for a while now, and as we march towards the trend proves unrelenting.Due to the smart Marketing strategy of Zara, the unique and fresh retail chain is growing by leaps and bounds without much spends on advertising.
Zara uses a mix of demographic, geographic and psychographic segmentation strategies in order to serve the growing needs of the customers. Market Segmentation Zara.
Demographic Segmentation We could use multivariate demographic segmentation, which is to combine the age and education variables to segment their market for our product.
Our target market could.
Words: - Pages: 2 Market Segmentation Theory. Zara produces around 12, styles per year (compared to the retail average of 3,), which means that fresh fashion trends reach the stores quickly. A typical Zara’s customer visits the store 17 times a year compared to the average of 3 times per year.
Zara Demographic. 1. Zara profile Zara is the most internationalized of Inditex’s chains which owned by Spanish tycoon Amancia Ortega. The first Zara store opened in and there are more than 1, Zara stores around the world until now. Zara’s target demographic would be young adults between mid 20’s to mid 30’s who need to dress a bit more maturely than they did when the were younger.
In simple terms it’s basically the matured version of . Due to the smart Marketing strategy of Zara, the unique and fresh retail chain is growing by leaps and bounds without much spends on advertising.
Zara uses a mix of demographic, geographic and psychographic segmentation strategies in order to serve the growing needs of the customers.